The Invisible
Longevity and ageism are important topics, mainly in Latin America. The population is living longer and longer. At the same time, unfortunately, mature individuals are being excluded from the workforce at an increasingly earlier age.
Ageism is a visible issue. However, society tends to treat this topic with invisibility.
To address this issue, Brazilian musician André Abujamra (58 years old), a Latin Grammy nominee, created a song to combat ageism.
A significant music video was produced with over 50% of the contributors being over 50 years old.
Just 12 hours after its release on social media, the video garnered over 1 million views. The music video was shared by prominent Brazilian artists such as Rodrigo Santoro, Alexandre Nero, Julia Lemmertz, and Paulinho Moska. The release resulted in dozens of articles in the press, including O Globo, the leading Brazilian newspaper, as well as 100 hours of radio and television content.
The lyrics of the song state: "The visible comes from the invisible, the invisible comes. Who said it's too late? To study? To teach? To work? To transform?"
The music video also received a Spanish version and was launched at the Ibero-American Silver Economy Forum as an international anthem against ageism.
Ageism is a visible issue. However, society tends to treat this topic with invisibility.
To address this issue, Brazilian musician André Abujamra (58 years old), a Latin Grammy nominee, created a song to combat ageism.
A significant music video was produced with over 50% of the contributors being over 50 years old.
Just 12 hours after its release on social media, the video garnered over 1 million views. The music video was shared by prominent Brazilian artists such as Rodrigo Santoro, Alexandre Nero, Julia Lemmertz, and Paulinho Moska. The release resulted in dozens of articles in the press, including O Globo, the leading Brazilian newspaper, as well as 100 hours of radio and television content.
The lyrics of the song state: "The visible comes from the invisible, the invisible comes. Who said it's too late? To study? To teach? To work? To transform?"
The music video also received a Spanish version and was launched at the Ibero-American Silver Economy Forum as an international anthem against ageism.
